{"id":25631,"date":"2025-12-17T11:49:44","date_gmt":"2025-12-17T16:49:44","guid":{"rendered":"https:\/\/www.odysseylogistics.com\/?post_type=blog&#038;p=25631"},"modified":"2026-01-26T16:50:06","modified_gmt":"2026-01-26T21:50:06","slug":"positioned-for-continued-growth-odysseys-vision-for-2026","status":"publish","type":"blog","link":"https:\/\/www.odysseylogistics.com\/blog\/positioned-for-continued-growth-odysseys-vision-for-2026\/","title":{"rendered":"Positioned for continued growth: Odyssey\u2019s vision for 2026"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"25631\" class=\"elementor elementor-25631\" data-elementor-post-type=\"blog\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fbd2b07 e-flex e-con-boxed e-con e-parent\" data-id=\"fbd2b07\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d428b3f elementor-widget elementor-widget-heading\" data-id=\"d428b3f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Odyssey heads into 2026 with a clear direction and a continued focus on delivering value for customers.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afc3085 elementor-widget elementor-widget-text-editor\" data-id=\"afc3085\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>By Hans Stig Moller, Chief Executive Officer<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fc96d2 elementor-widget elementor-widget-text-editor\" data-id=\"8fc96d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>2025 was a year of significant progress for Odyssey. We strengthened our leadership team, sharpened our commercial focus, and invested in technology and our capabilities that support long-term success for our customers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04c832a elementor-widget elementor-widget-text-editor\" data-id=\"04c832a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What makes this progress meaningful is the backdrop. Logistics has been in a perpetual state of disruption for years, and 2025 was no exception, with an ongoing freight recession, economic headwinds, and uncertainty around tariffs. While these conditions may have made some business leaders cautious, at Odyssey we&#8217;ve become bolder and stronger. We&#8217;ve built up our people, our technology, and our capabilities so that when the market recovers, we&#8217;re positioned to scale.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d628980 elementor-widget elementor-widget-text-editor\" data-id=\"d628980\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We&#8217;re seeing positive signs for the coming year, and, with all the investments we\u2019ve made in our company and people, I\u2019m optimistic about where we&#8217;re headed in 2026.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fcf028a e-flex e-con-boxed e-con e-parent\" data-id=\"fcf028a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0390c80 elementor-widget elementor-widget-heading\" data-id=\"0390c80\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">One Odyssey Takes Hold<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c48b2a elementor-widget elementor-widget-text-editor\" data-id=\"4c48b2a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Unified leadership, cross-functional teams, and employee-driven values strengthen Odyssey&#8217;s culture.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-543b92c elementor-widget elementor-widget-text-editor\" data-id=\"543b92c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This year, we continued leaning into One Odyssey. For customers, it simply means work moves more smoothly. With the investments we\u2019ve made in both our people and our technology, it\u2019s also easier to tap into the full breadth of what Odyssey can deliver across modes and services.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7621c23 elementor-widget elementor-widget-text-editor\" data-id=\"7621c23\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Additionally, we introduced updated company values that reflect how we want to show up for one another and for our customers: <strong>Win Together, Innovate Boldly, Drive Results, Customer Centric, <\/strong>and<strong> Guide with Care<\/strong>. Our values are core to guiding how we work and make decisions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-efd9783 e-flex e-con-boxed e-con e-parent\" data-id=\"efd9783\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dd5b78a elementor-widget elementor-widget-heading\" data-id=\"dd5b78a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Investing in People and Technology<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b13b2bf elementor-widget elementor-widget-text-editor\" data-id=\"b13b2bf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Succession planning, management training, and AI-driven tools position Odyssey for smarter operations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a780f45 elementor-widget elementor-widget-text-editor\" data-id=\"a780f45\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nurturing talent was a major focus in 2025. We launched a management training program to strengthen leadership skills across the company. Monthly modules on providing meaningful feedback and performance management are helping us build a stronger leadership culture. We also completed formal succession planning exercises, identified skills gaps and high potentials, and put plans in place to retain and develop our next generation of leaders.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ee68d0 elementor-widget elementor-widget-text-editor\" data-id=\"4ee68d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We made similar progress on the technology side. With our new data lake in place, we now offer deeper mode optimization for every customer, and we\u2019re quoting both truckload and intermodal options to give customers more choice in how they move their freight. This data-driven visibility also supports CO<sub>2<\/sub> reductions and helps customers meet their sustainability goals \u2014 an area growing in relevance as more Gen Z talent enters the industry with clear expectations around sustainability.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c3103f elementor-widget elementor-widget-text-editor\" data-id=\"9c3103f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We\u2019ve also continued introducing new technology into our own operations, including AI tools that strengthen planning and decision-making by making data more actionable rather than just accessible. These investments help us respond to customer needs with more clarity and speed when conditions change or when information is needed, and they support our teams in delivering steadier, more consistent outcomes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b4023b e-flex e-con-boxed e-con e-parent\" data-id=\"6b4023b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac721db elementor-widget elementor-widget-heading\" data-id=\"ac721db\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Growth Opportunities in 2026<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f5819a elementor-widget elementor-widget-text-editor\" data-id=\"5f5819a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Expanding enterprise teams, chemical warehousing capabilities, and brokerage services to better support customer needs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86a3050 elementor-widget elementor-widget-text-editor\" data-id=\"86a3050\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As we look ahead, our focus turns to the areas where customers are asking for more support. One of those is enterprise engagement. Larger shippers with multimodal or complex needs are looking for a more coordinated experience, and we\u2019re putting structure in place to meet that demand. Our enterprise sales approach will bring deeper expertise and a single, cohesive view of a customer\u2019s needs across the network.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8dd3357 elementor-widget elementor-widget-text-editor\" data-id=\"8dd3357\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Another area gaining momentum is chemical warehousing. Our fulfillment managed services team has added capabilities many customers have been looking for including specialized storage and ecommerce support for chemical sample orders. It\u2019s been a strong fit with customers who need compliant and timely support for samples that require extra care.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d22e332 elementor-widget elementor-widget-image\" data-id=\"d22e332\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/www.odysseylogistics.com\/wp-content\/uploads\/1765479489595.jpeg\" class=\"attachment-full size-full wp-image-25633\" alt=\"Odyssey team members listening to a presentation\" srcset=\"https:\/\/www.odysseylogistics.com\/wp-content\/uploads\/1765479489595.jpeg 640w, https:\/\/www.odysseylogistics.com\/wp-content\/uploads\/1765479489595-300x225.jpeg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79dbb2e elementor-widget elementor-widget-text-editor\" data-id=\"79dbb2e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We\u2019re also enhancing our brokerage offering. More customers are asking for flexible, end-to-end support, especially in volatile markets. By strengthening technology and tightening the connection between brokerage and the rest of our network, we can offer a more responsive experience and better visibility across modes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72ed800 e-flex e-con-boxed e-con e-parent\" data-id=\"72ed800\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-430eecd elementor-widget elementor-widget-heading\" data-id=\"430eecd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Looking Ahead<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd4ce31 elementor-widget elementor-widget-text-editor\" data-id=\"bd4ce31\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Odyssey enters 2026 ready to scale with simplified focus and faster execution.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e5bd52 elementor-widget elementor-widget-text-editor\" data-id=\"4e5bd52\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We\u2019re heading into 2026 with a solid foundation in place. The work we\u2019ve done over the past year has given us clearer direction, better coordination across the business, and the ability to move with more speed and focus \u2014 even in a softer market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5242b7 elementor-widget elementor-widget-text-editor\" data-id=\"b5242b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In January, we\u2019ll bring a subset of our leaders together for our annual meeting. It\u2019s a chance to align on priorities and make sure we\u2019re concentrating on the efforts that will have the greatest impact for our customers. The theme for the year is to focus on what matters most and execute. As 2026 approaches, I&#8217;m excited about our current position and the direction we&#8217;re heading.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>2025 was a year of significant progress for Odyssey. We strengthened our leadership team, sharpened our commercial focus, and invested in technology and our capabilities that support long-term success for our customers.<\/p>\n","protected":false},"author":2,"featured_media":25632,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"blog_category":[70,74,103,68,105,66,67],"class_list":["post-25631","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-chemicals","blog_category-industry-trends","blog_category-intermodal","blog_category-multimodal-services","blog_category-people","blog_category-sustainability","blog_category-technology"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Odyssey\u2019s vision for 2026 with a focus on customers - Odyssey Logistics<\/title>\n<meta name=\"description\" content=\"Odyssey outlines its 2026 vision, expanded capabilities, and technology investments designed to deliver greater value for customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.odysseylogistics.com\/blog\/positioned-for-continued-growth-odysseys-vision-for-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Odyssey\u2019s vision for 2026 with a focus on customers - 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