{"id":25491,"date":"2025-10-08T12:36:36","date_gmt":"2025-10-08T16:36:36","guid":{"rendered":"https:\/\/www.odysseylogistics.com\/?post_type=blog&#038;p=25491"},"modified":"2025-10-08T13:08:58","modified_gmt":"2025-10-08T17:08:58","slug":"finding-control-in-tariff-turbulence-with-multimodal-logistics","status":"publish","type":"blog","link":"https:\/\/www.odysseylogistics.com\/blog\/finding-control-in-tariff-turbulence-with-multimodal-logistics\/","title":{"rendered":"Finding Control in Tariff Turbulence with  Multimodal Logistics"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"25491\" class=\"elementor elementor-25491\" data-elementor-post-type=\"blog\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fbd2b07 e-flex e-con-boxed e-con e-parent\" data-id=\"fbd2b07\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-afc3085 elementor-widget elementor-widget-text-editor\" data-id=\"afc3085\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>By Bill Heaney, Chief Commercial Officer, Odyssey Logistics<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d428b3f elementor-widget elementor-widget-heading\" data-id=\"d428b3f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tariff whiplash and a long freight downturn are causing unease. Multimodal logistics can help restore control in an unpredictable market<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04c832a elementor-widget elementor-widget-text-editor\" data-id=\"04c832a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Shippers are facing unpredictable market conditions, with rolling tariff announcements that force changes on the fly. The large size of many tariffs has shippers scrambling to respond, but the bigger challenge is their unpredictability \u2014 will they be temporary or permanent?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9aad8a elementor-widget elementor-widget-text-editor\" data-id=\"f9aad8a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This ongoing on\/off, extend\/don\u2019t\u2011extend pattern is creating \u2018tariff turbulence\u2019\u2014 i.e., cycles of panic and paralysis that are making it challenging for shippers to deliver dependable service.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d628980 elementor-widget elementor-widget-text-editor\" data-id=\"d628980\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Against the backdrop of 36-long (and counting) freight recession, with choppy demand and shifting production footprints, every cost and service decision shippers make today comes with added pressure.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fcf028a e-flex e-con-boxed e-con e-parent\" data-id=\"fcf028a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0390c80 elementor-widget elementor-widget-heading\" data-id=\"0390c80\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How can a multimodal logistics strategy help you regain control?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-361c431 elementor-widget elementor-widget-heading\" data-id=\"361c431\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">The ability to intentionally blend modes and partners to tune price, service, speed and sustainability to your business goals can help shippers navigate tariff turbulence.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e4a0d4 elementor-widget elementor-widget-text-editor\" data-id=\"5e4a0d4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>These increasing pressures are forcing shippers to find new creative ways to meet their goals. While success looks different from shipper to shipper, we can think about it broadly as a mix of variables:<\/p><ul><li>Cost<\/li><li>Service<\/li><li>Speed<\/li><li>Sustainability<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48e542f elementor-widget elementor-widget-text-editor\" data-id=\"48e542f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For every shipper, success will be a different blend of each of these. The problem is that unpredictable tariffs, along with disruptions generally, are taking control over these variables out of your hands.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-543b92c elementor-widget elementor-widget-text-editor\" data-id=\"543b92c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Multimodal logistics is how you take it back. With the choices that multimodal gives at every stage of your freight\u2019s movement, shippers expand their repertoire of responses in the face of disruption \u2014 without breaking service continuity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-efd9783 e-flex e-con-boxed e-con e-parent\" data-id=\"efd9783\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dd5b78a elementor-widget elementor-widget-heading\" data-id=\"dd5b78a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How does multimodal logistics improve cost, service, speed and sustainability?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dd0736 elementor-widget elementor-widget-heading\" data-id=\"7dd0736\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Multimodal lets each mode do what it does best \u2014 blending truck, rail, ocean and transload to balance cost, service and speed. The right mix smooths distribution center peaks, keeps schedules consistent, and can cut emissions while controlling spend.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1d372a elementor-widget elementor-widget-text-editor\" data-id=\"a1d372a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Let\u2019s consider a practical example of how multimodal logistics gives shippers back control over their freight. Rail, for instance, is often about 20% slower than full truckload, but it\u2019s also more cost-effective. For most shippers, not every bit of freight is next-day urgent. <a href=\"https:\/\/www.odysseylogistics.com\/why-odyssey\/multimodal-advantage\/\">When Odyssey works with customers<\/a>, we plan their freight carefully to reallocate less urgent shipments to rail \u2014 helping you balance service profiles by keeping time\u2011critical SKUs on truckload while moving planned, less urgent volumes by rail.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a780f45 elementor-widget elementor-widget-text-editor\" data-id=\"a780f45\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The hidden benefit is consistency. Predictable arrivals let you smooth inbound at your distribution centers instead of seeing 100 trucks on day one and five the next.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2bdd43 elementor-widget elementor-widget-text-editor\" data-id=\"b2bdd43\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This steadier cadence allows us to support better labor planning for shippers and reduce dwell and detention. And when you make those rail shifts on the right lanes, you can reduce emissions while taking cost out \u2014 progress on sustainability without sacrificing performance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43a3785 elementor-widget elementor-widget-text-editor\" data-id=\"43a3785\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Equally important, diversifying modes also reduces modal risk. A balanced mix across truck, rail, ocean and transload gives you more levers when one mode tightens \u2014 whether that\u2019s a carrier capacity crunch, a port slowdown, or a regional highway closure. By spreading volume across modes and partners, you limit exposure to any single disruption and keep service predictable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b4023b e-flex e-con-boxed e-con e-parent\" data-id=\"6b4023b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac721db elementor-widget elementor-widget-heading\" data-id=\"ac721db\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How does technology help make multimodal logistics accessible?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e6b3d2 elementor-widget elementor-widget-heading\" data-id=\"8e6b3d2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Tech-powered visibility and automation make choices more manageable.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-259d6fc elementor-widget elementor-widget-text-editor\" data-id=\"259d6fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Without visibility, multimodal logistics doesn\u2019t work \u2014 as the old saying goes, what gets measured gets managed. With <a href=\"https:\/\/www.odysseylogistics.com\/blog\/building-smarter-supply-chains-through-sharper-data\/\">Odyssey\u2019s large-scale tech investments<\/a>, we can offer shippers live shipment statuses, ETAs and exception alerts in a single platform so they can act more quickly.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86a3050 elementor-widget elementor-widget-text-editor\" data-id=\"86a3050\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Automation takes it even further. Our spot bots continuously scan internal load boards to recommend the best routing at the best cost, shifting between contracted and brokerage capacity when markets tighten.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72ed800 e-flex e-con-boxed e-con e-parent\" data-id=\"72ed800\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-430eecd elementor-widget elementor-widget-heading\" data-id=\"430eecd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How should shippers get started?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f174480 elementor-widget elementor-widget-heading\" data-id=\"f174480\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Choose a partner who can design a multimodal strategy that leverages tech-enabled visibility, a mature carrier network, and proven multimodal capability.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd4ce31 elementor-widget elementor-widget-text-editor\" data-id=\"bd4ce31\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The first step to leveraging multimodal logistics is finding the right partner. True multimodal logistics providers will think about multimodal as a design problem \u2014 not simply a menu of modes. They should work closely with you to clarify weights for price, service, speed and sustainability, then translate that into an intentional mode mix by lane.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e5bd52 elementor-widget elementor-widget-text-editor\" data-id=\"4e5bd52\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In vetting providers, look for three non-negotiables:<\/p><ul><li><strong>Real visibility backed by mature technology<\/strong>: Ensure that your provider has sufficient tech maturity and data governance to offer real-time visibility.<\/li><li><strong>Mature carrier network<\/strong>: Look for deep, diversified relationships across truckload, LTL, rail, ocean and specialized providers \u2014 with coverage where you ship and backup options for when markets tighten.<\/li><li><strong>Proven multimodal logistics execution: <\/strong>The right partner should be able to keep freight moving smoothly across modes \u2014 with access to cross-docks and transload facilities, bonded options for international moves, and the know-how to shift between truck, rail, and ocean without delays or added hassle.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a0bd170 e-flex e-con-boxed e-con e-parent\" data-id=\"a0bd170\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee5fd9d elementor-widget elementor-widget-heading\" data-id=\"ee5fd9d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Tariffs will continue to move the goalposts<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96afe3b elementor-widget elementor-widget-text-editor\" data-id=\"96afe3b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As tariffs continue to shift the ground beneath shippers\u2019 feet, predictability becomes the premium. With multimodal logistics from providers like Odyssey, you can regain control over your core variables \u2014 cost, service, speed and sustainability \u2014 and the consistency to run your operation with fewer surprises.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d85b93 elementor-widget elementor-widget-text-editor\" data-id=\"6d85b93\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tariffs may change overnight, but your supply chain doesn\u2019t have to. With Odyssey\u2019s approach to multimodal logistics, you can expand your options to keep freight moving and protect your business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Shippers are facing unpredictable market conditions, with rolling tariff announcements that force changes on the fly. The large size of many tariffs has shippers scrambling to respond, but the bigger challenge is their unpredictability \u2014 will they be temporary or permanent?<\/p>\n","protected":false},"author":2,"featured_media":25492,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"blog_category":[101,68,66,67],"class_list":["post-25491","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-international","blog_category-multimodal-services","blog_category-sustainability","blog_category-technology"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Finding Control in Tariff Turbulence with Multimodal Logistics - Odyssey Logistics<\/title>\n<meta name=\"description\" content=\"Odyssey Logistics outlines how multimodal logistics can help shippers face tariff unpredictability.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.odysseylogistics.com\/blog\/finding-control-in-tariff-turbulence-with-multimodal-logistics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Finding Control in Tariff Turbulence with Multimodal Logistics - 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