{"id":25205,"date":"2025-06-09T09:53:34","date_gmt":"2025-06-09T13:53:34","guid":{"rendered":"https:\/\/www.odysseylogistics.com\/?post_type=blog&p=25205"},"modified":"2025-08-19T10:59:29","modified_gmt":"2025-08-19T14:59:29","slug":"building-smarter-supply-chains-through-sharper-data","status":"publish","type":"blog","link":"https:\/\/www.odysseylogistics.com\/blog\/building-smarter-supply-chains-through-sharper-data\/","title":{"rendered":"Building smarter supply chains through sharper data"},"content":{"rendered":"\t\t
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By Maneet Singh, Chief Information Officer & Chief Digital Officer<\/span><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Doubling down on data strategy: How Odyssey is becoming a digital-first logistics company<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Recently, my role at Odyssey expanded \u2014 from CIO to include Chief Digital Officer. This title shift signals a broader evolution at Odyssey: We\u2019re accelerating investments in digital infrastructure to extend the reach of our customers and help them see deeper into their freight.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Let\u2019s explore some of the changes we\u2019re implementing and explain why these changes are particularly urgent now.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Addressing the tech debt problem<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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I\u2019ve written at length about logistics\u2019 tech debt problem. The industry lags in large-scale digital transformation, thanks to a sticky status quo bias: it\u2019s tough to change what seems \u2018good enough\u2019 \u2014\u00a0especially when you have spent a lot of money to build that current tech infrastructure.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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However, this \u2018good enough\u2019 mentality is quickly becoming\u2026 not good enough. Increasingly, our customers need real-time data on their freight, with the ability to make sharp decisions on the fly that carve out deeper efficiencies and avoid mishaps. Legacy technology simply can\u2019t deliver the needed insights with depth or speed, or at sufficient scale. With new disruptions rocking the supply chain daily, from tariffs to port closures, flexibility and visibility are the new watchwords for seamless freight.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The era of digital-first freight<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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How do we get better visibility and flexibility for our customers? The short answer is connected technologies, supported by strong digital infrastructure that normalizes and centralizes disparate data streams. What\u2019s the ultimate outcome we\u2019re chasing? A single story about freight performance that we can look at holistically, rather than through reams of disconnected spreadsheets.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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This is what the new era of digital-first freight looks like, and I\u2019m proud to say that Odyssey is at the vanguard of realizing its potential. Through years of experimentation and hard work, we\u2019ve built this connected experience for our customers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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In a previous blog<\/a>, I discussed how Odyssey was creating a unified data lake that would allow us to tell the full story on our customer\u2019s freight. That process is now complete, and we\u2019re already using this data to help our customers get better outcomes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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So, what does this unified, real-time data do for our customers?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Data creates real options<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The promise of multimodal logistics is all about flexibility. Diversifying modes give shippers greater control over their freight and costs. But without good data, multimodal decision-making can end up feeling like an art instead of a hard science. Centralized, harmonized data brings together the variables around modal shifts (as well as lanes and other important logistical choices) to give full clarity on all the options and enable data-driven decision-making.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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With Odyssey\u2019s new data capabilities, customers can assess their options in real time. Maybe a route looks faster by truck but is significantly cheaper and greener by rail. Is the environmental benefit worth the slightly longer timeline? Should you consolidate now or wait for volume?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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We\u2019re equipping customers with the data to make these calls based on cold, hard facts \u2014 not gut feelings or best guesses.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Dynamic pricing: an underexploited opportunity<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Robust, real-time data also allows us to reimagine rate negotiations with carriers \u2014 an area ripe for disruption. For a long time, pricing has been static \u2014 tied to 12- or 18-month RFP cycles that ignore the volatility of real-time market conditions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Today, we use our pool of centralized data to feed dynamic pricing algorithms that help us respond to market signals by the minute. This matters because it allows us to take every possible opportunity to negotiate for lower rates. Already, our customers have seen wins: \u00a0one client saved more than $20,000 in only two weeks using this process.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Giving data back to customers<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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By leveraging centralized data internally, we\u2019re making the shipping process exponentially more efficient for our customers. We\u2019re also bringing the advantages of this data-first approach to our customers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Our data streams include vast amounts of information about our customers\u2019 logistics performance. Giving customers access to this data in real time \u2014\u00a0in formats that help them leverage better outcomes \u2014 helps them sharpen their own internal processes and improve their logistics from every angle.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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One example: a major customer recently wanted to improve efficiencies by looking closely at KPIs including cost per load, per mile, per lane, and more. Previously, it would have been extremely difficult to pull together this kind of data into a coherent performance snapshot. Thanks to our data lake, we delivered a tailored, self-service dashboard that provided real-time monitoring of over 60 of their critical KPIs \u2014 all within only two months.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Digital transformation drives better business<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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For too long, logistics technology was defined by two poles: on one side sat organizations and service providers stuck in a permanent state of digital immaturity, on the other sat solutions that showcased tech for tech\u2019s sake, uncoupled from customer outcomes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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In driving our own digital strategy, Odyssey has been careful to only pursue projects that create real, measurable results that benefit our clients. Every tech investment Odyssey makes starts with the same question: how does this improve our customers\u2019 experience with their freight?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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We\u2019re excited to pioneer innovation in digital-first logistics that\u2019s directly making our customers\u2019 freight more visible, flexible, and resilient and, ultimately, help their business\u2019 performance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Recently, my role at Odyssey expanded \u2014 from CIO to include Chief Digital Officer. This title shift signals a broader evolution at Odyssey: We\u2019re accelerating investments in digital infrastructure to extend the reach of our customers and help them see deeper into their freight. <\/p>\n","protected":false},"author":2,"featured_media":25204,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"blog_category":[67],"class_list":["post-25205","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-technology"],"acf":[],"yoast_head":"\nBuilding smarter supply chains through sharper data - Odyssey Logistics<\/title>\n<meta name=\"description\" content=\"Discover how Odyssey is modernizing multimodal logistics with smarter data and a flexible digital platform built for stronger supply chains.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.odysseylogistics.com\/blog\/building-smarter-supply-chains-through-sharper-data\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Building smarter supply chains through sharper data - 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