{"id":24292,"date":"2024-06-17T10:07:46","date_gmt":"2024-06-17T14:07:46","guid":{"rendered":"https:\/\/www.odysseylogistics.com\/?post_type=blog&p=24292"},"modified":"2024-06-17T10:09:32","modified_gmt":"2024-06-17T14:09:32","slug":"outcomes-orientation-challenge-in-it","status":"publish","type":"blog","link":"https:\/\/www.odysseylogistics.com\/blog\/outcomes-orientation-challenge-in-it\/","title":{"rendered":"The outcomes orientation challenge in IT"},"content":{"rendered":"\t\t
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Productivity and customer experience are people challenges<\/em><\/p>

Last month, I laid out Odyssey\u2019s five-part roadmap<\/a> for AI-readiness and technological resilience. The basic idea was that logistics professionals need workable strategies that will make tech-stewardship a company-wide responsibility. Today\u2019s focus is on two parts of that roadmap: improving productivity and streamlining the customer experience. By considering the logistics industry as a whole, improving productivity and enhancing customer experience share a critical connection: the link between technology and people.<\/p>

Productivity, after all, is really about how a company can motivate its employees to give their best.. And, of course, the customer experience implicates the customer: the actual people impacted by company processes that can provide the ultimate verdict on whether or not the company did its job. If these points center on how to empower people with technology, it\u2019s important to take a closer look on why, so often, it seems organizations get this wrong.<\/p>

IT\u2019s evolving take on people and technology<\/em><\/p>

Why is it hard for technology to be people-centered? Why do technological solutions, intended to make employees\u2019 lives easier, end up simply becoming IT pet projects \u2014And, similarly, why do technological interventions, designed to make the customers\u2019 lives better, often fail to fully succeed?<\/p>

Logistics is slow to integrate new technologies into its operations. There are many culprits behind this lag. But one important one is how IT departments tend to look at technology, and not look at stakeholders across the value chain.<\/p>

Projects versus outcomes: a worrying habit<\/em><\/p>

Traditional IT teams often view new tech from a project-based lens rather than an outcomes-based perspective. This comes from a somewhat myopic viewpoint where the technology itself is the outcome. Think of all the SaaS point solutions that logistics companies sunk their budgets into over the last ten years. By the standards of many teams, at the time, these projects were a success. They had defined parameters around implementation and experimentation, and the project wrapped up when these parameters were satisfied. But how much value did these projects truly contribute? Did they shore up their company\u2019s bottom line? Did they make things easier for employees or for customers in such a way that productivity or satisfaction increased?<\/p>

Proactive IT leaders must lead with these key questions before taking on a project or deploying a new software solution.<\/p>

The antidote: learn the language of business <\/em><\/p>

The antidote to all this is for IT teams to adopt a stringent outcomes-based approach to their work. The more IT teams learn to speak the language of business, and adopt business-driven strategies, the more they\u2019ll be able to close the gap between technology and people.<\/p>

At Odyssey, we\u2019ve redefined success for our IT teams to focus on outcomes that serve the business, rather than self-contained project parameters. By accepting this metric for success, we\u2019ve been able to become more of a business partner to our colleagues.<\/p>

IT cannot be nearsighted in 2024<\/em><\/p>

IT departments in 2024 can no longer afford to be myopic. The multiplying risks across the supply chain along with the promise of AI to elevate so many aspects of the work will compel companies to firmly harness their IT strategy to hard-nosed business outcomes. Given IT\u2019s lag in logistics, this situation resembles a competitive race: The companies that learn to leverage technology first will be the companies who succeed. It\u2019s time to start now.<\/p>

Interested in more insights? Download our new AI Meets Critical Intelligence whitepaper<\/a> or visit our technology page<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Productivity and customer experience are people challenges Last month, I laid out Odyssey\u2019s five-part roadmap for AI-readiness and technological resilience. The basic idea was that logistics professionals need workable strategies that will make tech-stewardship a company-wide responsibility. Today\u2019s focus is on two parts of that roadmap: improving productivity and streamlining the customer experience. By considering […]<\/p>\n","protected":false},"author":8,"featured_media":24293,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"blog_category":[74,67],"class_list":["post-24292","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-industry-trends","blog_category-technology"],"acf":[],"yoast_head":"\nThe outcomes orientation challenge in IT - Odyssey Logistics<\/title>\n<meta name=\"description\" content=\"Today\u2019s focus is on two parts of that roadmap: improving productivity and streamlining the customer experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.odysseylogistics.com\/blog\/outcomes-orientation-challenge-in-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The outcomes orientation challenge in IT - 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